Analytics
Product, marketing, and business analytics you can act on.
Overview
Analytics setup and continuous reporting — tracking design, event schemas, dashboards, and executive reporting — across product, marketing, and business metrics.
The challenge
Most companies drown in charts and starve for insight. GA4 is misconfigured, product analytics don't match marketing, and leadership relies on gut-feel because no one trusts the numbers.
How Novalify solves it
We design a tracking plan grounded in your business model, implement it cleanly, build the dashboards leadership will actually use, and run a monthly review.
Value that compounds.
Business value, ROI, efficiency, automation, scalability, risk reduction, and long-term growth.
Consistent metrics across teams.
Weekly and monthly rhythms leadership uses.
Marketing spend evaluated properly.
Feature usage, retention, and funnels.
Configured to your privacy posture.
Tracking plan documented and versioned.
Built for teams like these.
- SaaS products
- E-commerce brands
- Marketing teams under scrutiny
- Boards demanding better reporting
- Product-led growth teams
What you get.
How we work.
A predictable rhythm from first conversation to long-term support.
- Step 1Discovery
- Step 2Analysis
- Step 3Planning
- Step 4Proposal
- Step 5Implementation
- Step 6Testing
- Step 7Launch
- Step 8Support
Typical engagement.
Tracking plan and dashboards designed.
Instrumentation and QA.
Monthly review and iteration.
Tools and stack.
Common questions.
Is this cookie-safe?+
Yes — configured to your consent stack, with server-side options for compliance.
Do we own the data?+
Yes — we prefer setups where you own the pipelines and warehouse.
Do you build dashboards leadership will use?+
That's the goal — we design them with leadership, not for them.
Can you replace an existing setup?+
Yes — including migrations off Universal Analytics or legacy tools.
Continue exploring.
Technical SEO, content architecture, and long-term search growth. Starting from €350.
Turn an existing CRM into a real revenue engine. Starting from €750.
Continuous performance, uptime, and Core Web Vitals monitoring. Starting from €350.
Run digital operations as an extension of your team. Starting from €750.
Ready to move forward?
Request a proposal with scope and pricing, or book a 30-minute consultation to talk through your situation.